Welcome to 4eMarketing.com. We specialise in offering information on electronic marketing, otherwise known as e-marketing. As a quick to guide to what emarketing entails we have provided some short descriptions below of some of the methods widely used in the marketing industry that have been proven to be successful and effective.

Niche Marketing

What is Niche Marketing?

The word ‘niche’ is defined as: "A special area of demand for a product or service". ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two words together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.

What Niche Marketing Really Is
Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget.

Finding the right niche for what you have to sell isn’t really all that difficult. Just think about whom the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools. In essence, niche marketing is selling a product or service to those who want or need the product the most.

Press Releases

What is a Press Release?
"A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value." – wikipedia.com

Our translation:
Businesses write an overview of a newsworthy event (related to their business) and submit it to news agencies (newspapers, TV, radio) in the hopes that the media will publish a story on their event – or contact them for an interview.

Viral Marketing

Viral marketing is one of the top ways to market your message, product or web site across the internet. It is a way to exponentially grow your message from one viewer to perhaps millions in a short amount of time and with very little effort.

Viral marketing is often called many different terms including “word of mouth” advertising and “creating buzz” for a product. However, no matter what the name used for it, the principles behind it are the same.

There a few major principles behind viral marketing and they include information (ebooks, software, reports, etc) that are usually given away by the provider for others to use (usually for free), the ability for these products and information to move seamlessly from one user to another and the ability for resources other than your own to be utilized to distribute these information products.